Feedback Loops and Incremental Change: Expanding Interpretive Strategy at the Art Institute of Chicago

August 29, 2024, noon ET/11am CT/10am MT/9am PT

In 2021, two previously distinct areas at the Art Institute of Chicago merged under one departmental umbrella: Interpretation, which stewards written and audio didactics for all exhibitions and the permanent collection; and Gallery Activation, which leads in-person programming that enlivens the museums, from tours to workshops. The current Interpretation division now operates with an expanded focus on developing strategic and accessible ways to engage adult audiences. Together, we engage in a collaborative process that uses tours and live conversations as a way to test storylines and gain immediate insight from audiences about their questions or barriers they may have with the artwork or ideas expressed in the collection. We incorporate this direct feedback into the development of labels and other forms of self-guided interpretive materials. This presentation will trace the department’s evolution and underscore how audience research has been key to building incremental institutional change and creating a more welcoming visitor experience. These unique approaches and ways of learning from our visitors and each other have enabled us to develop a more holistic interpretive strategy that merges written and spoken narratives throughout the museum.

Emily Fry’s bio:
Emily Fry is the Executive Director of Interpretation at the Art Institute of Chicago. Inspired by visitors, inquiry, and ideas, she is passionate about creating inclusive in-gallery and online experiences for all audiences. Overseeing both written and spoken narratives in the galleries, she has led the Interpretation efforts for the museum for 8 years, working with colleagues across the museum to facilitate lasting, meaningful connections between visitors and works of art. She previously worked at the Peabody Essex Museum and the Nelson-Atkins Museum of Art. She holds a M.A. in Art History and Graduate Certificates in Museum Education and Free-choice learning. 

Marielle Epstein’s bio:

Marielle Epstein is the assistant director of Interpretation at the Art Institute of Chicago. In this role, she supports the visitor experience by developing exhibition texts, learning tools, and gallery narratives. Her work is informed by spending time with visitors in the galleries leading tours and in public programs. She believes that each artwork is a springboard for inspiring, challenging, and dynamic conversations which create opportunities for connection and change.

Before joining the Interpretation department, she held curatorial research and educational positions at the Art Institute, as well as at other international and local institutions and organizations. She holds an M.A. in the History of Dress, and a B.A. in the History of Art and French Studies.