Rosie May, Associate Director, Interpretation and Visitor Research, Museum of Contemporary Art Chicago talks about the design of a visitor response space for a challenging installation of Arthur Jafa's "Love Is the Message, the Message Is Death." "We learned from our training and reading that if an exhibition ends with a theme, artwork, or object that speaks to or recalls something traumatic, it’s likely visitors will walk away feeling sad and frustrated. Instead, we found, we can better support visitors by offering ways to participate and take action so they leave these experiences feeling empowered and heartened."
Take a look at what is in store for the AAMI 2019 convening in Detroit, June 27-28. There are still spots available. Register here. June 27 9:00: Coffee, networking, and icebreaker 9:30: Opening remarks 10:30: Lightening Round: Short Talks on Interpretation Success 12:00: Lunch 1:00: Highlights of interpretive plans & exploration of DIA galleries (choose from 1 of … Continue reading AAMI 2019: Convening Schedule