By Rachel Nicholson, Director, Visitor Engagement and Research at the Nelson-Atkins Museum of Art We tried to systematically review and rewrite every label in our collection. Did we succeed? No. But we did succeed in something else; we managed to create a useful framework and common language in collaboration with our curatorial colleagues about what … Continue reading We Tried This: Reimagining Our Labels
Rosie May, Associate Director, Interpretation and Visitor Research, Museum of Contemporary Art Chicago talks about the design of a visitor response space for a challenging installation of Arthur Jafa's "Love Is the Message, the Message Is Death." "We learned from our training and reading that if an exhibition ends with a theme, artwork, or object that speaks to or recalls something traumatic, it’s likely visitors will walk away feeling sad and frustrated. Instead, we found, we can better support visitors by offering ways to participate and take action so they leave these experiences feeling empowered and heartened."